Why does Facebook want you to date?

Facebook helps connect people, but now it’s on a new mission to get people to fall in love. Facebook users in the US — it will be available in Europe next year — can create a dating profile and curate a list of secret crushes from among your friends. The dating industry is massive — estimates say that it will be worth $12 billion a year by 2020 — but Facebook has said its feature will be free. So, why is the social network getting into the business of love? Could it be after even more data about us? In this episode we speak to The Atlantic’s Kaitlyn Tiffany, who was at the official Facebook Dating launch party in New York. She talks about how it works and whether it could be a success. We also speak to developer Ben Berman, who’s created a game called Monster Match to show exactly how dating app algorithms work.Presenter: Tina Daheley Producers: Alicia Burrell, Harriet Noble and Lucy Hancock Mixed by Nicolas Raufast Editor: John Shields

Om Podcasten

Beyond Today is the daily podcast from Radio 4 that asks one big question about one big story in the news - and beyond. Tina Daheley, Matthew Price, and a team of curious producers search for answers that change the way we see the world. They speak to the BBC’s unrivalled global network of reporters, plus occasional special guests, to tell stories about identity, technology, and power - where it lies and how that is changing.