Ep 069: [Spring(back) Series] Why power and money don't bring you fulfilment, with top entrepreneur Edwina Dunn OBE

Today is the grand finale of the Spring Series! I wanted to save Edwina Dunn OBE until the last slot because she has been there, done that, and has the t-shirt (and wisdom) to show for it. She, along with her husband, is the brains behind the hugely successful, game changing Tesco Club Card - starting the revolution to use 'big data' to understand people better. This entrepreneurial genius move, plus the brains obviously, made her a very, very rich lady as a result. But in this podcast, what fascinates me most is that she talks openly about money and power and questions how much fulfilment these things actually bring. In fact, she is SO passionate about women in particular finding their fulfilment that she has created a data-based survey (link at end) so you can determine which fulfilment 'type' you are; this self-awareness will help you find your fulfilment more effectively in future. She believes if more women do, then the world will be a better place - and she's determined to make the world a better place. Hence setting up the awesome The Female Lead. Edwina is the personification of a woman that supports women, passionate about putting the spotlight on, and celebrating, them in all their varying glory. One of the main things this series has taught me is the importance of connecting to yourself, of enjoying your one precious life and feeling fulfilled. And that conversations - and who you have them with, about what - are all fundamental to a happy, meaningful life. Edwina covers all these things, so there couldn't be a more apt end to my Spring Back series! For more about Edwina: https://www.thefemalelead.com/ LinkedIn You can take Edwina's survey to find out which 'fulfilment type' you are on this website, here: https://survey.thefemalelead.com/#/landing You can also find The Female Lead, and its brilliant, funny, inspiring posts on: Instagram  Facebook Twitter To follow Big Juicy Creative for loads of inspiration on living creatively, see: Instagram: @bigjuicycreativeliving Facebook @bigjuicycreativeliving LinkedIn: @suzybashford Twitter: @suzybashford  contact Suzy: suzy@bigjuicycreative.co.uk Big Juicy Creative podcast is available on all major platforms, such as Apple Podcasts and Spotify, or directly from my website: https://www.bigjuicycreative.co.uk/podcast

Om Podcasten

Big Juicy Creative is the show which nurtures your busy creative soul, so you thrive personally and professionally. You could be in a ‘creative’ career, like marketing or the arts, or maybe you wish you did something more creative. This podcast will show you how, if you approach your life with creativity – a bit more openness, curiosity, self-expression, imagination - it will become bigger, juicier and more meaningful. Creativity is about way more than painting or poetry, and this show brings you inspirational tales from beyond the creative department, from farming to fractions. Your host, Suzy Bashford, is a freelance journalist, who writes about creativity among other things, a workshop facilitator and a speaker. As well as interviews, she’ll bring you shorter, solo podcasts where she sums up and test-drives the advice she’s given, reporting back to you with her trademark honesty. Suzy is a mum on a mission to unleash our collective creativity so we can solve the world’s big problems… and we need buckets of creativity for that, so please get listening! For more info: www.bigjuicycreative.co.uk IG: @bigjuicycreativeliving FB: @bigjuicycreative LI: Suzy Bashford