Unlearn junk marketing, build a dynasty | Gary Vaynerchuk for Big Think+

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Marketing maverick @garyvee reveals how empathy, listening, and patience aren’t just virtues – they’re your ultimate advertising tools. Up next, Master your anxiety. Unleash your genius ►   • Master your anxiety. Unleash your gen...   According to marketing expert Gary Vaynerchuk, the best ideas come from one thing: listening. Gary Vaynerchuk, the entrepreneurial force behind VaynerMedia and VeeFriends, explores the critical missteps businesses make in connecting with their customers, primarily their failure to adapt to consumer needs and their reliance on yesterday’s strategies. Vaynerchuk emphasizes the transformative — and often overlooked — power of caring and empathy in advertising. Great marketing is not just about bombarding people with ads; it's about making sure every message respects the consumer's time and is something they'd actually enjoy. Despite the challenges of standing out in a crowded media landscape, Vaynerchuk remains confident in the power of authentic storytelling to connect with audiences. He stresses the importance of patience and a long-term vision in building a brand that resonates with consumers and leaves a lasting impact. ------------------------------------------------------------------------------------------------------------------------------------------------------ Go Deeper with Big Think: ►Become a Big Think Member Get exclusive access to full interviews, early access to new releases, Big Think merch and more. https://members.bigthink.com/?utm_sou... ►Get Big Think+ for Business Guide, inspire and accelerate leaders at all levels of your company with the biggest minds in business. https://bigthink.com/plus/great-leade... Listen To This Next: Adam Grant's #1 phrase to unlock potential The science of super longevity Beat anxiety with the most addictive experience on Earth ------------------------------------------------------------------------------------------------------------------------------------------------------ About Gary Vaynerchuk: Gary Vaynerchuk is a serial entrepreneur and serves as the Chairman of VaynerX, the CEO of VaynerMedia, and the Creator & CEO of VeeFriends. Gary is considered one of the leading global minds on what's next in culture, business, and the internet. Known as "GaryVee," he is described as one of the most forward thinkers in business. He acutely recognizes trends and patterns early to help others understand how shifts in consumer attention impact the realities of the business world today. Gary's approach sits at the intersection of business and pop culture. He keenly understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies like Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase, and Uber. This year, Gary will unveil two new books. In his seventh book, "Day Trading Attention" (set to be published on May 21, 2024), he provides fresh insights into navigating the modern social media landscape. Gary's expertise guides readers on harnessing underpriced attention channels in the digital age. He emphasizes mastering storytelling in these arenas and highlights the "TikTokification of Social Media," where content relevance surpasses follower counts. Businesses can leverage this shift to enhance their brand and boost sales. "Day Trading Attention" equips readers with essential skills to succeed in today's dynamic digital world. Gary also announced his first children's picture book, based on his VeeFriends characters, titled "Meet me in the Middle" (set to be published on July 16, 2024). The picture book, which will prominently feature two VeeFriends characters, Eager Eagle and Patient Pig, delves into the emotional elements essential for nurturing children's empathy – a crucial skill for their future success. Learn more about your ad choices. Visit megaphone.fm/adchoices