I Launched a $20,000 Digital Product in 24 Hours, Here’s How | 038

Are you leaving money on the table with your product launches?Too many entrepreneurs make critical mistakes that tank their sales and leave them wondering “what went wrong?”In this episode, Nathan coaches Frannie Wilson, co-founder of Ampersand studios, on her upcoming product launch.Tune in to discover promotional tactics that’ll have your audience ready to buy, the power of tiered pricing, and the secret to timing your launch for maximum impact.Timestamps:00:00 Introduction00:49 Frannie's Business Overview02:33 Revenue Streams Breakdown03:51 Upcoming Course Launch05:16 Pricing Tiers Strategy06:40 Price Anchoring08:30 Timing Launches10:00 Biggest Product Launch Mistakes13:32 Separating the Offer from the Purchase17:33 Types of Scarcity19:08 Building Momentum in Launches22:03 Exact Launch Strategy Blueprint23:08 Understanding Buyer Psychology24:17 Audience Segmentation and Adjusting Offers25:31 Effective Pricing Strategies26:12 Post-Launch Follow-Up33:46 Personal Branding Insights38:09 Consistency in Content Creation40:25 Innovative Marketing Terminology41:34 Closing ThoughtsIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Learn more about The Nathan Barry Show: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarry/LinkedIn: https://www.linkedin.com/in/nathanbarry/Twitter: https://twitter.com/nathanbarryWebsite: https://nathanbarry.com/Follow Frannie:YouTube: https://www.youtube.com/@ampersand-studiosInstagram: https://www.instagram.com/frannie_pack/LinkedIn: https://www.linkedin.com/in/frannie-wilson-687b61104/Website - https://ampersand-studios.com/Featured in this episode:Ampersand Studios: https://ampersand-studios.com/Bimma: https://www.instagram.com/bimmawilliams/Jefferson: https://www.instagram.com/jefferson_fisher/ConvertKit: https://convertkit.com/Craft and Commerce: https://conference.convertkit.com/Mighty Networks: https://www.mightynetworks.com/Highlights:05:38 Nathan explains price anchoring10:00 Common mistakes in product launches18:16 Exploring various types of scarcity23:26 Preparing customers to purchase24:35 Mastering the art of downselling27:00 Instagram vs. email

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As the CEO of Kit, Nathan Barry has a front row seat to what’s working in the most successful creator businesses. On The Nathan Barry Show, he interviews top creators and dives into the inner workings of their businesses in his live coaching sessions. You get unique insight into how creator businesses work and what you can do to increase results in your own business. One of the things Nathan is passionate about is helping you create leverage. Creator Flywheels let you create many copies of yourself so you don’t get bogged down with the little things in your business. Flywheels will help you reach a place where you can focus on revenue instead of busywork. Tune in weekly for new episodes with ideas and tips for growing your business. You’ll hear discussions around building an audience, earning a living as a creator, and Nathan’s insights on scaling a software company to $100M. Learn how to get more results with less effort and: Grow faster over time. Work less hard over time. Make more money over time.