The Best Way to Answer “So What Do You Do?” (2025) - Clay Hebert | 054

In this episode, keynote speaker and marketing strategist Clay Hebert shares his approach to crafting the perfect introduction.Clay breaks down why traditional elevator pitches fall short and introduces his 'verb-their-noun' formula to help you create clear, engaging, and memorable intros that foster real connections.Listen in to discover practical storytelling techniques, avoid common pitfalls, and transform how you present yourself and your business.Timestamps:00:00 Introduction00:58 Top Mistakes to Avoid in Your Introductions02:44 3 Common Myths About Introductions Debunked02:56 Myth 1: Why Introductions Shouldn't Be About You03:24 Myth 2: Why "Completeness" Hurts Your Intro04:16 Myth 3: The Problem with Prioritizing Accuracy in Intros05:19 How to Create Human Connection in Your Introductions08:06 The Ultimate Formula for Crafting a Perfect Introduction11:50 The Verb-Their-Noun Formula for Strong Introductions16:09 How to Avoid Buzzwords and Tell Simple, Impactful Stories20:52 How to Use Intrigue to Capture Attention in Your Intro28:37 Why Clarity Is the Key to Effective Communication31:14 Using Analogies to Make Your Introductions Clearer32:05 How to Make Your Intro Referable and Shareable34:19 How to Craft Transformation-Based Introductions That Engage35:46 How to Make Your Introduction Short, Memorable, and Impactful42:03 The Power of Storytelling in Making Memorable Intros44:03 How Customer Success Stories Can Improve Your Introduction50:04 Scalability of Effective Intros54:42 Closing ThoughtsIf you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one.Learn more about The Nathan Barry Show: https://nathanbarry.com/showFollow Nathan:Instagram: https://www.instagram.com/nathanbarry/ LinkedIn: https://www.linkedin.com/in/nathanbarry/ X: https://twitter.com/nathanbarry/ Website: https://nathanbarry.com/ Follow Clay:Instagram: https://www.instagram.com/clayhebert/ LinkedIn: https://www.linkedin.com/in/clayhebert/ X: https://twitter.com/clayhebert/ Website: https://clayhebert.com/ Featured in this episode:Clay Hebert: https://www.clayhebert.com/ Nathan Barry: https://www.nathanbarry.com/ Monster Energy: https://www.monsterenergy.com/ Liquid Death: https://www.liquiddeath.com/ Seth Godin: https://www.sethgodin.com/ Gary Vaynerchuk: https://www.garyvaynerchuk.com/ Jeff Spencer: https://www.linkedin.com/in/drjeffspencer/ Sean Stevenson: https://www.sleepsmarter.com/ Tim Grahl: https://timgrahl.com/ Kit: https://www.kit.com/ Craft & Commerce: https://conference.kit.com/ Donald Miller: https://www.donaldmiller.com/ Nisha Bora: https://rainbowplantlife.com/about/ Moo: https://www.moo.com/ Indiegogo: https://www.indiegogo.com/ Kickstarter: https://www.kickstarter.com/ Quartz: https://www.qz.com/ Highlights:03:37 Why Intros Shouldn't Be Complete09:44 How to Increase Your Luck Surface Area in Business29:34 How Clarity Drives Higher Conversion Rates42:27 The Power of Strong Copywriting47:22 Kit's Example: Using Customer Transformation Stories

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As the CEO of Kit, Nathan Barry has a front row seat to what’s working in the most successful creator businesses. On The Nathan Barry Show, he interviews top creators and dives into the inner workings of their businesses in his live coaching sessions. You get unique insight into how creator businesses work and what you can do to increase results in your own business. One of the things Nathan is passionate about is helping you create leverage. Creator Flywheels let you create many copies of yourself so you don’t get bogged down with the little things in your business. Flywheels will help you reach a place where you can focus on revenue instead of busywork. Tune in weekly for new episodes with ideas and tips for growing your business. You’ll hear discussions around building an audience, earning a living as a creator, and Nathan’s insights on scaling a software company to $100M. Learn how to get more results with less effort and: Grow faster over time. Work less hard over time. Make more money over time.