HUB 463: EXPERT INTERVIEW - Linda Popky

I’m pleased to interview one of our Biz Book Pub Hub Partners. Our Hub Partners are experts who support entrepreneurs along their author journey.  Today’s guest brings a rare mix of marketing savvy, publishing know-how, and strategic content expertise. She’s spent decades helping everyone from Fortune 500 companies to entrepreneurs and thought leaders turn their ideas into books that make a real business impact. She’s the founder of Leverage2Market Associates, author of Marketing Above the Noise, and a member of the Million Dollar Consulting Hall of Fame. Whether she’s coaching aspiring authors, shaping a manuscript, or helping a business owner figure out how their book fits into their brand, she brings clarity, insight, and a deep understanding of what makes content resonate. She also leads a team that supports authors through the entire publishing journey—from writing and editing to production and design—ensuring the final result is not just polished, but powerfully positioned. Please join me in welcoming Linda Popky.  In this episode, we discuss the following: 🟠 The Full Author Journey: Discover how Linda evolved from marketing pro to go-to book coach for nonfiction business authors, covering everything from brainstorming and editing to formatting, production, and launch. 🟠 Types of Editing Demystified: Learn the real differences between developmental, line, and copy editing, and how to pick the right support—so you don’t end up with a book that “flows” like a maze (or worse, just a proofread with no substantial review). 🟠 Emotional Support for Authors: Hear Linda’s candid take on the emotional highs and lows of the author journey, how to avoid “cramming everything you know” into one book, and why authors need to define their real WHY and WHO before they ever start writing. 🟠 Using AI Tools the Smart Way: Get clear-eyed advice about integrating AI for editing and manuscript prep—why human editors still matter, and the dos and don’ts to avoid robotic, bland content or factual missteps. Links LinkedIn, Facebook, and YouTube. www.leverage2market.com  Biz Book Pub Hub Partner page “Marketing Above the Noise: Achieve Strategic Advantage with Marketing That Matters” Other Resources Learn more about Grammarly. Learn more about ChatGPT. Learn more about Perplexity. Learn more about Claude.ai.  Learn more about the National Speakers Association. Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com.  Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com Join the waitlist for the next Kindle Flash Sale for entrepreneurial authors: www.BizKindlePromo.com Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered.  Biz Book Pub Hub Podcast features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.   Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth. Learn more about your ad choices. Visit megaphone.fm/adchoices

Om Podcasten

Are you writing a book to help grow your business as a speaker, coach, or consultant? Have you already published a business book and are looking for new marketing ideas? Tune in to listen to interviews with Hub Partners, experts who help entrepreneurs navigate the complexities of writing, editing, publishing, and marketing their business books. If you're wondering about the ROI of publishing a business book, check out our author panel episodes to learn about strategies that have increased business revenue and what authors wish they had done to make their book launches more successful. Guiding these conversations is award-winning indie author and book launch strategist Robbie Samuels. His three books have received over 650 Amazon reviews and reached #1 Best Seller in 30 categories across four countries. He coaches entrepreneurs to build profitable book launches that lead to 50+ Amazon reviews and create a pipeline for the author's offers. Complete this form - www.BookLaunchBrainstorm.com - to schedule a complimentary 30-minute book launch brainstorming session with Robbie. "Don't Just Hit Publish; LAUNCH Your Book! An Entrepreneur's Guide to Reviews and Revenue" is Robbie's forthcoming book. Join his launch team for early access and bonus content - www.robbiesamuels.com/launchteam. Robbie founded the Biz Book Pub Hub, which has Hub Partners - experts ready to help entrepreneurs become successful authors. He also hosts free virtual networking events for writers and authors so that they can meet each other and Hub Partners. Find out more at www.BizBookPubHub.com.