HUB 464: AUTHOR PANEL - Jim MacLeod, Susan Fitzell, and Wendy Hutchinson

When you start writing a book, it’s easy to get caught up in trying to make every word perfect. But here’s the truth: your first draft is just the beginning. The real transformation happens through revision, reflection, and the support you gather along the way. Writing a book doesn’t have to be a lonely or overwhelming journey. At the Biz Book Pub Hub, we’re creating a different experience—one where authors are supported by a community of experts who can guide you from the first sentence to a fully launched and strategically marketed book. Whether you’re facing creative roadblocks, shaping your message, or building your author platform, the Hub connects you with the tools, feedback, and community that can help. Plus, our free virtual networking events give you the chance to learn from professionals and connect with fellow authors who get what this process is really like. If you’re looking for guidance on the writing journey, visit www.BizBookPubHub.com and explore how we can support your next step. Now, let’s hear from today’s panelists as they share how they moved from blank page to published book—and how that book helped grow their impact and business. Jim MacLeod wrote “The Visual Marketer: The Marketer's Crash Course for Creating Memorable and Effective Visuals,” a practical guide that empowers marketers to create high-impact, results-driven visuals—without needing a design background—by mastering essential design principles and tools. Susan Fitzell wrote “Neurodiversity in the Workplace: Maximizing Success through Inclusive Dynamic Workplace Design™,” a strategic guide for C-suite leaders to unlock innovation and boost performance by building inclusive, neurodiverse teams through practical, business-driven solutions. Wendy Hutchinson wrote “Finding the Path of Me: Awakening to Remembering Who I Am and Why I Am Here,” a powerful guide to healing, self-discovery, and spiritual awakening—offering tools and insights to help you release what no longer serves you and rise into your most authentic, empowered self. Please join me in welcoming Jim, Susan, and Wendy.  In this episode, we discuss the following: 🟠 Defining Your Ideal Reader and Evolving Your Audience: Hear how these authors cracked the code on identifying (and adapting to) their book’s core audience, making their work more relevant for leaders, entrepreneurs, and anyone seeking transformation.  🟠 The Power of Community and Collaboration: Find out how leveraging networks, launch teams, and cross-promotion campaigns can transform the often lonely book-writing journey into a launchpad for lasting success.  🟠 From Imposter Syndrome to Impact: Get candid insights on overcoming vulnerability, perfectionism, and the “am I really the expert?” spiral—and why building support systems pays off.  🟠 Building Reviews and Reader Buzz—The Smart Way: Practical strategies for gathering meaningful Amazon reviews, boosting discoverability, and ensuring your book reaches far beyond your inner circle. Links for Jim MacLeod LinkedIn, Instagram, and YouTube. www.jimmacleod.com  “The Visual Marketer: The Marketer's Crash Course for Creating Memorable and Effective Visuals” Links for Susan Fitzell LinkedIn, Instagram, and YouTube. www.susanfitzell.com  “Neurodiversity in the Workplace: Maximizing Success through Inclusive Dynamic Workplace Design™” Links for Wendy Hutchinson LinkedIn, Instagram, and YouTube. www.alinealifecoaching.com  “Finding the Path of Me: Awakening to Remembering Who I Am and Why I Am Here” Books mentioned in this episode: “Talking to My Angels” by Melissa Etheridge.  Other Resources Listen to my episode with Kathy Sparrow, Biz Book Hub Partner. Learn more about Mark Schaefer. Learn more about Joe Polizi. Learn more about Hal Elrod. Learn more about Don Miguel Ruiz. Find author resources: www.BizBookPubHub.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Om Podcasten

Are you writing a book to help grow your business as a speaker, coach, or consultant? Have you already published a business book and are looking for new marketing ideas? Tune in to listen to interviews with Hub Partners, experts who help entrepreneurs navigate the complexities of writing, editing, publishing, and marketing their business books. If you're wondering about the ROI of publishing a business book, check out our author panel episodes to learn about strategies that have increased business revenue and what authors wish they had done to make their book launches more successful. Guiding these conversations is award-winning indie author and book launch strategist Robbie Samuels. His three books have received over 650 Amazon reviews and reached #1 Best Seller in 30 categories across four countries. He coaches entrepreneurs to build profitable book launches that lead to 50+ Amazon reviews and create a pipeline for the author's offers. Complete this form - www.BookLaunchBrainstorm.com - to schedule a complimentary 30-minute book launch brainstorming session with Robbie. "Don't Just Hit Publish; LAUNCH Your Book! An Entrepreneur's Guide to Reviews and Revenue" is Robbie's forthcoming book. Join his launch team for early access and bonus content - www.robbiesamuels.com/launchteam. Robbie founded the Biz Book Pub Hub, which has Hub Partners - experts ready to help entrepreneurs become successful authors. He also hosts free virtual networking events for writers and authors so that they can meet each other and Hub Partners. Find out more at www.BizBookPubHub.com.