HUB 468: AUTHOR PANEL - Kim Groshek, Luci McKean, and Marcey Rader

Book marketing can feel like a second full-time job you didn’t sign up for. You poured your heart into writing—now what? The idea of “promoting” yourself can feel awkward at best, and paralyzing at worst. But what if marketing your book wasn’t about performance? What if it was about resonance? At its core, marketing isn’t about being louder—it’s about being clearer. It’s about showing up with intention, speaking directly to the people who need what your book offers, and inviting them into the conversation you're already having through your work. You don’t need a 12-step funnel or a perfectly choreographed launch to make an impact. You need clarity, consistency, and a few well-chosen strategies that align with your energy and goals. That’s exactly what I help authors figure out. Together, we create a plan that feels like a natural extension of who you are, not a performance you have to sustain. Whether that looks like strategic partnerships, podcast appearances, email marketing, or something else entirely, the goal is the same: turn your book into a bridge that leads readers to your bigger mission. Curious what that could look like for you? Book a complimentary 30-minute book launch brainstorming session at www.BookLaunchBrainstorm.com. And now, let’s hear from today’s panelists, each of whom has found their own way through the noise to connect meaningfully with their audience: Kim Groshek wrote “Win by Leading,” a practical and inspiring guide that helps organizations unlock the leadership potential in every member through a clear, actionable framework for building strong, results-driven teams. Luci McKean wrote “Protocols For All: 50 practical structures to ensure engagement, deepen learning, and improve facilitation skills,” your go-to guide for transforming unproductive meetings into focused, inclusive conversations that lead to real action—using simple, step-by-step protocols that lift every voice and get things done. Marcey Rader wrote “Reclaim Your Workday: Sustainable Productivity Strategies for the New World of Work,” a guide for professionals who are done with burnout and ready to take back control. This book offers practical, real-world strategies to work smarter, communicate more effectively, and lead with purpose. Please join me in welcoming Kim, Luci, and Marcey.  In this episode, we discuss the following: 🟠 Audience-First Authoring: Discover how defining your “one reader” sharpens your writing, marketing messaging, and long-term business growth.  🟠 Micro-Marketing, Macro Results: Learn tangible tips to position your book for bulk sales, incorporate it into trainings, and stay visible with corporate and group buyers.  🟠 Getting and Leveraging Book Reviews: Hear creative follow-up strategies for gathering authentic reviews (without the awkwardness!), plus pro-tips for using those reviews to boost your book’s credibility.  🟠 Repurposing Content for Longevity: Explore how tiny books, workbooks, and on-demand training turn your book’s core ideas into evergreen assets that keep driving results. Links for Kim Groshek LinkedIn, Instagram, and YouTube. www.kimgroshek.com  “Win by Leading” Links for Luci McKean LinkedIn and Instagram. www.nsrfharmony.org  “Protocols For All: 50 practical structures to ensure engagement, deepen learning, and improve facilitation skills” Links for Marcey Rader LinkedIn www.helloraderco.com www.marceyrader.com www.ReclaimYourWorkDay.com “Reclaim Your Workday: Sustainable Productivity Strategies for the New World of Work” Other Resources Learn more about Canva Learn more about Vistaprint Learn more about Pirate Ship Learn more about Polono Label Maker Learn more about ChatGPT Learn more about Draft2Digital Learn more about IngramSpark Learn more about Amazon Virtual Voice Robbie’s Resources Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Om Podcasten

Are you writing a book to help grow your business as a speaker, coach, or consultant? Have you already published a business book and are looking for new marketing ideas? Tune in to listen to interviews with Hub Partners, experts who help entrepreneurs navigate the complexities of writing, editing, publishing, and marketing their business books. If you're wondering about the ROI of publishing a business book, check out our author panel episodes to learn about strategies that have increased business revenue and what authors wish they had done to make their book launches more successful. Guiding these conversations is award-winning indie author and book launch strategist Robbie Samuels. His three books have received over 650 Amazon reviews and reached #1 Best Seller in 30 categories across four countries. He coaches entrepreneurs to build profitable book launches that lead to 50+ Amazon reviews and create a pipeline for the author's offers. Complete this form - www.BookLaunchBrainstorm.com - to schedule a complimentary 30-minute book launch brainstorming session with Robbie. "Don't Just Hit Publish; LAUNCH Your Book! An Entrepreneur's Guide to Reviews and Revenue" is Robbie's forthcoming book. Join his launch team for early access and bonus content - www.robbiesamuels.com/launchteam. Robbie founded the Biz Book Pub Hub, which has Hub Partners - experts ready to help entrepreneurs become successful authors. He also hosts free virtual networking events for writers and authors so that they can meet each other and Hub Partners. Find out more at www.BizBookPubHub.com.