Mark Ritson: Luxury & Profanity

Mark Ritson, the world's most influential marketing professor talks about what he learned about marketing and creativity at LVMH - namely get experts in both and don't let one do the others job.  Mark also talks about the fundamental concept of market orientation, and how he flexed his own strategic muscle to develop his Mini MBA (which of course we put to a focus group). As you'll expect this is a full frontal discussion pushing much of the bullshit associated with marketing to the side. See omnystudio.com/listener for privacy information.

Om Podcasten

Thinkerbell founder Adam Ferrier and leading CMO Brent Smart host a show that celebrates creativity in marketing. Each episode they chat with a leading creative or marketer about them and their work and see if a famous piece of creative work passes the focus group test. Black T-Shirts, it’s XXL Creativity for Marketers.