Storyboarding and Marketing Strategy in Crypto with Nate Cha of Eclipse.xyz
In this conversation, Nate Cha shares his unique journey into the world of Web3 marketing, detailing his transition from traditional marketing roles to the dynamic landscape of crypto. He discusses the evolution of Eclipse's branding strategy, emphasizing the importance of storytelling and emotional connection in marketing. Nate also highlights the challenges and opportunities in bridging the Ethereum and Solana communities, advocating for a collaborative approach rather than a combative one....