NBCU's Bluprint And The E-Commerce Future of Online Video
I talked recently with two top NBCUniversal executives about Blueprint, their revamped hobbyist learning site, which combines lessons in nearly dozen categories with lean-back content, community, e-commerce operations and a healthy dose of celebrities and influencers. The site, now a subscription video-on-demand operation, is busy cross-pollinating with other parts of NBCU, and will be the basis for extending e-commerce functions throughout many parts of the media giant, the executives told me. It's a smart and provocative vision of the future of SVOD video sites and one I expect Amazon and others will be copying soon enough. You heard it here first. Give it a listen, won't you?