Quibi's Oscar Coming-Out Party Was Big But Can Its Ad Blitz Buy Success?
Quibi used the Oscars and a Super Bowl ad to kick off what it promises will be a massive marketing blitz ahead of the April 6 launch of the mobile streaming-video service. But with the Olympics, elections, and oh so much streaming-video competition (not least from all the Disney-owned networks advertising Oscar night on corporate cousin ABC ), will it be enough to help Quibi break through to success? I take a look at what Quibi's last few weeks, and its prospects ahead.