Sell The Thing People Want
I’m going to let you in on one of my biggest business strategies, ever… Sell the thing that people want, because it will be the easiest thing to sell. The thing that people already want that you can deliver on, that is the thing that you should sell. So many business owners when they first start out focus on: What is my hobby? What is the thing that I really love? And once they identify that, they think, “O.K., I'm going to monetize that.” But the truth is really this… As a ...