The 4Ps of Marketing

In this episode of the Books, Business, and Mindset Podcast, certified creativity coach Jen Graybeal delves into effective marketing strategies for authors. Focusing on the four Ps—Product, Price, Place, and Promotion—Jen highlights the importance of distinguishing between strategies and tactics. The discussion includes practical tips on diversifying product offerings, setting appropriate pricing, choosing the best sales platforms, and utilizing effective promotional tactics. Listeners also g...

Om Podcasten

Running an author business is so much more than writing. Jen Graybeal (she/her) is a certified creativity coach, educator, and editor that has spent more than ten years helping authors create stories they are proud of and businesses that align with their individual vision of success. She empowers authors through encouraging feedback, collaborative problem solving, and gently-applied tough love. Visit her website for client testimonials at  www.jengraybeal.com or follow her on the socials: @JenTheEditor.