325: Influencer Marketing and Why It's Important with Jibran Malek

On this weeks podcast, Emily talks with Jibran Malek, Marketing Director of Grapevine Logic. Grapevine is a firm that combines influencer discovery and analytics with campaign execution and strategy to help solve the influencer marketing puzzle. They bridge the gap between brand owners (like you!) and social media influencer marketing. Emily chats with Jibran about how influencer marketing can have a profound impact on boutiques and how you can get started on navigating the influencer space. Tickets are now available for the Rich Retailer Retreat in Chicago this September 21st & 22nd. Grab your ticket here: www.richretatilerretreat.com

Om Podcasten

Looking to start or grow your boutique business? Tune in to Emily Benson's podcast! With 18 years of retail experience and a no-nonsense teaching style, Emily shares strategies and interviews experts to help you succeed. Whether you have a brick-and-mortar, online, pop-up, or mobile boutique, this podcast provides valuable insights to boost your business. From owning a mobile boutique called The Fashion Truck to being Associate Merchant for Girls' Accessories at Abercrombie & Fitch, Emily has turned her success into your success. Don't miss out on the secrets, tips, and best practices to grow a 7 or 8 figure boutique business.