067 | Business Storytelling Through Books | Publishing Business | With Melanie Johnson

In this episode, Manuj Aggarwal and Melanie Johnson talk about publishing and marketing strategies. Melanie shares her views on how to use books for business storytelling. 


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In this episode, we will learn about:


  • How to become a bestseller
  • How to build and develop a brand
  • How to publish your book
  • How to write your first book
  • How to market and promote your book
  • How to use books for business storytelling
  • About working with ghostwriters
  • How to groom and nurture your writing talent



About Melanie Johnson


Melanie Churella Johnson is the CEO of Elite Online Publishing and a distinguished 10x bestselling author and recognized publishing and marketing expert. She is also a single mom of two, a previous Miss Michigan and first runner-up to Miss America. Before founding Elite, Melanie owned and operated two independent TV stations in Houston and Dallas. She's also been a News Anchor, Producer, and Financial Strategist and worked in Public Relations, Promotions, TV Ad Sales, and Programming Negotiations.


Experience: Melanie has been a TV broadcaster, financial, production, and marketing expert for years.

Accomplishments: Melanie is the CEO of Elite Online Publishing and also a bestselling author. She is also a former Miss Michigan and a first runner-up to Miss America. She also owned two independent TV stations in Houston and Dallas.

Fun facts: Melanie loves gardening and of course, reading a good book.


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Om Podcasten

Unique business problems call for genius solutions. Go behind the scenes with today’s world-class leaders who dared to bring revolutionary ideas to life. Learn how they met their challenges head-on and how you can translate their lessons into your own real-world business success—whether you’re leading a start-up or Fortune 500 company. Host Manuj Aggarwal is the founder of TetraNoodle Technologies. When not interviewing industry leaders for Bootstrapping Your Dreams, he provides revolutionary strategies for his clients based on data science and human psychology, even in a socially distant economy.