095 | Establish Your Authority By Authoring Books | Publishing Books As A Sales Tool | Mike Saunders
Manuj Aggarwal and Mike Saunders discuss on how to elevate a brand from nothing to a position of status and authority by authoring books.
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In this episode, we will learn about:
- How to generate leads by publishing and distributing books
- Tips and tricks on writing a book for brand authority
- How to develop an entrepreneurial mindset
- How to position yourself for success
- The power of books and podcasting
- Secrets to developing a business strategy
- Secrets to effectively reaching out to potential customers
About
Mike Saunders is an Authority Positioning Coach and holds an MBA in marketing. He has helped entrepreneurs break out of obscurity by amplifying their hidden expertise to a position of prestige & become THE go-to Authority & Expert in their industry.
The Authority Positioning Coach is a Boutique Marketing Agency providing "Done-for-You" Authority Positioning Packages to elevate your brand to a position of status and prestige.
Mike Saunders is the author of Amazon Bestselling book Authority Selling™, a contributor to The Huffington Post, Adjunct Marketing Professor at several Universities and
member of the Forbes Coaches Council – an invitation-only community for the World's Most Influential Business Coaches.
Education/Experience: Mike Saunders is a graduate of Liberty University. He is a member of the Forbes Coaches Council, an Adjunct Marketing Professor at several Universities and a contributor to Huffington Post.
Accomplishments: Mike Saunders is an Amazon bestselling author with his book "Authority Selling."
Fun Facts:
Mike Saunders has a wife and four kids and lives in Virginia.
Obstacles Overcame: Mike Saunders overcame a financial struggle with his family after losing his parents home to foreclosure. Fourteen years later, he landed himself in a $35,000 debt that led him to bankruptcy. His diligence led him into becoming a man he is today, helping small businesses and entrepreneurs set their foot.
Links And Mentions From This Episode:
Mike's Website: https://authoritypositioningcoach.com
TetraNoodle consulting services: http://innerget.com
TetraNoodle professional training: https://courses.tetranoodle.com
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