#258 Know what your customer wants | Melina (Young) Palmer

Melina Palmer is the founder and CEO of The Brainy Business, which provides behavioral economics consulting to businesses of all sizes from around the world. Her podcast, The Brainy Business: Understanding the Psychology of Why People Buy, has downloads in over 170 countries and is used as a resource for teaching applied behavioral economics for many universities and businesses. The Brainy Business was named the #1 psychology podcast people in business should listen to by Psychology T...

Om Podcasten

Unique business problems call for genius solutions. Go behind the scenes with today’s world-class leaders who dared to bring revolutionary ideas to life. Learn how they met their challenges head-on and how you can translate their lessons into your own real-world business success—whether you’re leading a start-up or Fortune 500 company. Host Manuj Aggarwal is the founder of TetraNoodle Technologies. When not interviewing industry leaders for Bootstrapping Your Dreams, he provides revolutionary strategies for his clients based on data science and human psychology, even in a socially distant economy.