Rethinking Food Innovation: Neuroscience in the driving seat
This episode of Borderless Executive Live is brought to you by our Partner, and Food & Beverage sector specialist, Brian Hughes. He is joined by Mario Ubiali, CEO and Founder of Thimus, a revolutionary company that uses the tools of cultural neuroscience to gain an in-depth understanding of the behavior and motivations that drive human beings towards their chosen food. Thimus builds a holistic vision of how neurophysiological processes intertwine with cultural, social, and epigenetic elem...