How to predict trends with semiotics and cultural insights. With Victoria Gerstman

In this episode of Bosses for Breakfast, host Jessie Frahm chats with Victoria Gerstman, president of Canopy Insight’s North American arm.Canopy Insight is a cultural insight and innovation consultancy, which uses semiotics to help brands answer questions about what’s happening in specific cultures. They use their research to discover the implications for company behavior regarding outreach across different markets and cultures.A must listen for anyone working within branding and marketing. Find Bosses for Breakfast wherever you find podcasts!Links:Check out Canopy Insight’s website: https://www.canopyinsight.com/www.bossesforbreakfast.com  

Om Podcasten

Bosses for Breakfast is a marketers podcast where we speak to specialists and visionaries across industries, when we go on real life journeys to explore the landscape of advertising and marketing. By listening to us you will have a constant finger on the pulse and get in the knowhow of what’s moving and what’s moved on. The digital landscape is ever changing, follow what’s relevant right here and get inspiration for your own advertising journey.