Ep. 135: The Evolution of MUD Urban Flowers

In today's BB Podcast episode (No. 135), we're revisiting Chloe Murray, CEO/Creative Director of MUD Urban Flowers in Glasgow, Scotland and our second guest ever back in 2017 (Ep. 3) when the BB Podcast was just getting started. When we last visited, Chloe was only a couple of months into her new business and absolutely on fire! She was seeing quick growth and loving the process. Fast forward to 2025. Today, Chloe has guided MUD Urban Flowers through a pandemic, exponential growth, and significant life changes. And she's still passionate about her business model and the people she serves. And she's done it all without a phone number for her customers from day one! If you wish your flower business was more outside the box, Chloe will get you thinking about the possibilities.   This episode of the Botanical Brouhaha Podcast is brought to you by: BTCO Circle Retail 2025 April 1-May 27th, 2025 Simple.Soulful.Connection  Click here to learn more.   You can find show notes and more episodes of The Botanical Brouhaha Podcast at botanicalbrouhaha.com, and you can find the BB Podcast co-hosts on IG @botanicalbrouhaha and @hey.nataliegill. This episode of The Botanical Brouhaha Podcast was produced by Joel McGee. Original music by Landon McGee.   

Om Podcasten

Do you own a flower business or dream of starting one? Are you looking for practical floral design tips? Ever wonder how other florists run their businesses? Or maybe you’re a farmer florist building a flower farm and floral design business at the same time? You’ve landed in the right place! At the BB Podcast, we serve floral designers, farmer florists, flower shop owners, and aspiring florists by diving into practical tips and insider information from real working florists, floral educators, flower growers, and floral industry vendors to help you find the tools you need to start, run, and grow your flower business. We like to mix it up! Do you prefer hearing real-life stories or diving into specific flower business topics? Either way, we’ve got you covered. Listen to our storytelling episodes featuring floral professionals sharing the details of starting and running their flower businesses. So many stories just waiting for you to dig in and learn from those who are doing what you want to do! Browse our topic-specific interviews where you can expect everything from conversations on marketing, staffing, and floral software to pain points like finding your mojo or listening to your intuition in business. Amy McGee, Botanical Brouhaha founder, brings years of relationship building with floral designers, farmer florists, and floral professionals to the table and invites you to pull up a chair for the conversations where you’ll learn and be inspired by the nitty gritty transparency of the questions she asks. The BB Podcast is co-hosted by Natalie Gill, owner of Native Poppy.