Effective Case Studies and White Papers with Jed Alpert (1010Data)
The Bowery Capital team hosted Jed Alpert, SVP of Marketing at 1010Data, for a discussion on "Effective Case Studies and White Papers." 1010Data's data insights and analytics cloud platform helps 750+ blue-chip clients make sense of trillions of data points on the regular.
In this episode, Jed details 1010Data's systematized content marketing playbook and his approach to driving organic traffic and mentions with strong content marketing. Content marketing, especially in regard to writing effective case studies and white papers, has changed for the modern content marketer. From getting customer permission to outlining effective channels for distribution, Jed explains everything his team does that goes into effective case studies and white papers in his chat with us.