Finding Your Ideal Customer Profile with Daniel Barber (ToutApp)
Daniel Barber from ToutApp joined us in the studio this week to discuss strategies around "Finding Your Ideal Customer Profile." An Ideal Customer Profile (ICP), on a high level, is the set of attributes that defines those prospects that your business or product line sells into most effectively. Without it, your lead generation and qualification efforts are flying blind. It's a fairly straightforward concept, and if you're a salesperson or founder you likely think about your ICP or some form of it every day.