UX Week Keynote Don Norman and Peter Merholz
They talk about the importance of the semantic differences around common issues in business like ROI from a design perspective, as well as the necessity to look beyond the “all mighty dollar” acknowledging the importance of being passionate about your ideas, knowing ultimately all team members want to create great products and services for other people. Don shares his insights about the presentation given by Jensen Harris from Microsoft at UX Week around the usability of the Ribbon in the latest version of MS Office as well as the exciting future that lies ahead for all in the UX field.