Annie Duke Explains How to Decide

Annie Duke is an author, speaker, and consultant in the decision-making space. She was awarded a National Science Foundation Fellowship to study Cognitive Psychology at the University of Pennsylvania, and—when she was close to completing her Ph.D.—put that on hold to become a poker professional. Annie won more than $4 million dollars in tournaments before retiring from poker almost ten years ago. Now the co-founder of The Alliance for Decision Education, Annie joins the show for a second time to share insights from her new book, How to Decide: Simple Tools for Making Better Choices. Listen in as she explains why the decision-making process does not have to be fraught with anxiety and self-doubt, but rather that it’s a skill we can all learn. You'll discover why we often get stuck in decision-making, as well as how we can overcome the second-guessing and analysis paralysis that often plagues the process so we can make better choices with more ease and confidence. You can find show notes and more information by clicking here: https://bit.ly/2Oz16Wz

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Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, research-based neuromarketing advice. Guests include best-selling authors and thought leaders like Robert Cialdini, Dan Pink, Guy Kawasaki, Jonah Berger, Chris Brogan, Maria Konnikova, and many more. Learn more and join the conversation at RogerDooley.com