Dilbert Creator Scott Adams on Loserthink, Bureaucracy, and More

Scott Adams is the creator of the Dilbert comic strip, with an estimated 150 million readers across 65 countries. Scott also has dozens of books in print, including his most recent title, Loserthink: How Untrained Brains Are Ruining America, and his daily video streams on the Periscope app, titled Coffee With Scott Adams, are slowly taking over the internet. Today he joins the show to discuss the absurdity of business and why things never really change in that arena—a big part of the reason he never runs out of material for Dilbert. Listen in to learn why we must stop “mind-reading,” the importance of building trust with the people you are trying to persuade, and more. You can find show notes and more information by clicking here: https://bit.ly/386uBUn 

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Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, research-based neuromarketing advice. Guests include best-selling authors and thought leaders like Robert Cialdini, Dan Pink, Guy Kawasaki, Jonah Berger, Chris Brogan, Maria Konnikova, and many more. Learn more and join the conversation at RogerDooley.com