The Innovation Stack with Jim McKelvey, Square Co-Founder

Jim McKelvey is a serial entrepreneur, inventor, philanthropist, and artist. The co-founder of Square, where he still serves on the Board of Directors, and founder Invisibly, an ambitious project set to rewire the economics of online content, Jim joins the show today to explain the benefits of reducing friction in your customers' transactions and more. Listen in as he shares insights from his new book, The Innovation Stack: Building an Unbeatable Business One Crazy Idea at a Time, as well as the story behind Square. You'll learn how to push through the hardships you may face as an entrepreneur, boost your credibility, and simplify things in your business. You can find show notes and more information by clicking here: https://bit.ly/2PP0Kc9 

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Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, research-based neuromarketing advice. Guests include best-selling authors and thought leaders like Robert Cialdini, Dan Pink, Guy Kawasaki, Jonah Berger, Chris Brogan, Maria Konnikova, and many more. Learn more and join the conversation at RogerDooley.com