Unfiltered Marketing with Stephen Denny

Stephen Denny and his co-author Paul Leinberger are principals in the boutique consultancy Denny + Leinberger Strategy, which focuses on spotting trends that drive business performance and gives clients the tools and insights to act on them so they can achieve real-world financial results. Both Denny and Leinberger have worked with Fortune 500 brands and global multinationals across a variety of industries, including Microsoft, General Mills, Nestle, and Disney. Stephen joins me today to discuss the intersection of culture and technology, shedding light on the interesting impacts technology has had on our culture. Listen in as he shares his insights into how brands can build trust with their customers through harnessing the power of two-way and instant communication. You can find show notes and more information by clicking here: https://bit.ly/3qljnUq

Om Podcasten

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, research-based neuromarketing advice. Guests include best-selling authors and thought leaders like Robert Cialdini, Dan Pink, Guy Kawasaki, Jonah Berger, Chris Brogan, Maria Konnikova, and many more. Learn more and join the conversation at RogerDooley.com