Why You Should Never Trust Your Gut

Dr. Gleb Tsipursky is CEO of Disaster Avoidance Experts, and has spent over two decades consulting, coaching, and training hundreds of clients across the world. With over 15 years in academia—including seven as a professor at Ohio State University—he has published dozens of peer-reviewed papers in academic journals like Behavior and Social Issues and the Journal of Social and Political Psychology. His thought leadership is also featured in Fast Company, CBS News, and Time. In this episode, Gleb shares insights from his recent book, Never Go With Your Gut: How Pioneering Leaders Make The Best Decisions and Avoid Business Disasters, such as how to seize opportunities and avoid serious problems in your business. Listen in to learn why you shouldn’t always trust your gut, why it's important to plan for both success and failure, and more. You can find show notes and more information by clicking here: https://bit.ly/2Z8reZu 

Om Podcasten

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing, and has been studying the effects of psychology, behavior research, and neuroscience on persuasion and marketing in business, leadership and everyday life. In every episode, Roger shares brain-oriented tactics, along with the expertise of his guests, to increase persuasion with concrete, research-based neuromarketing advice. Guests include best-selling authors and thought leaders like Robert Cialdini, Dan Pink, Guy Kawasaki, Jonah Berger, Chris Brogan, Maria Konnikova, and many more. Learn more and join the conversation at RogerDooley.com