Why Creating an Emotional Connection is More Effective than Flaunting Success in Video Marketing
There is no doubt that you've probably seen adverts from coaches and influencers across the internet and on social media, that try to persuade you to buy their courses, sign up for their newsletter, or follow them by flaunting their successful lifestyle. However, the effectiveness of this tactic is questionable. In today's episode, we are going to understand what it truly takes to increase conversions and sales using video marketing, alongside why it is so important to use an emotional connection in your videos. To do this we sit down with Orlando J. Gomez, the founder of the video production company Stellar Lense Productions, a video strategy expert that specializes in visual storytelling for businesses, and has worked with companies such as Uber, Baskin-Robbins, Dove, and Samsung, as well as hundreds of small businesses across America. In this episode, we cover: How Orlando first got into video production from a young age. Why he believes it can be ineffective to try and influence your audience by creating a desire for your success and lifestyle What steps entrepreneurs and business owners can take in order to get better conversions from video marketing The role an emotional connection plays when trying to attract followers and clients How listeners can pick the right platforms for their videos Links 🔗 Our Guest🙋: Find out more about Orlando J. Gomez here (LinkedIn) - https://www.linkedin.com/in/orlandojgomez Find out more about Stellar Lense Productions, and their unique offer for Brains Byte Back listeners, here (website) - https://www.stellarlenseproductions.com/brains Brains Byte Back 🧠👨💻🎙️: Leave an iTunes review here - https://apple.co/3i60XWu Subscribe on Youtube here - https://bit.ly/3o1M4Z3 Follow us on your favorite podcast platform here - https://bit.ly/3kTfNkY Our Sponsor 💻☎️: Find out more about our sponsor Publicize here - https://bit.ly/3X6p7SB