Why "Skip Ad" must die: The future of advertising
1...2...3...4...Skip ad. You can probably relate to this, waiting a few seconds to skip to the content we actually want to see. We are bombarded with ads all over the internet, but how many successfully get your attention, probably just a small few right? It takes a very special ad to connect with us, arguably something we rarely see in the modern world of digital ads. But there are companies out there that want to give consumers a better advertising experience while enabling companies to better communicate their message. One of which is Streann, a SaaS platform that empowers content providers with innovative distribution, engagement and monetization tools for a better end-user experience. Joining us on this podcast is the company's CEO, Giovanni Punzo, to explain how they are making an impact on the digital advertising industry. In this episode, you will learn about the current digital advertising landscape, where it is heading, and how companies can successfully connect with users without them counting down to the skip ad button. And for our Good News feature, we have a story about the BBC's new page on the dark web.