(199) When The Brand Archetype You Use Is Different Than Who You Are: Strategic Choices for Intentional Branding

Does the brand archetype you build with always have to match your personal core archetype? The short answer: no. In this episode, we’re exploring the nuances of brand strategy and why the archetype you lead with might not be the one you choose to embody in your brand. Whether you’ve taken the BG5 + Brand Archetypes Quiz or you’re just starting to explore archetype-driven branding, this conversation is packed with insights to help you align your business strategy with your vision. We cover: • Why your brand archetype might not be what you expect—and how to tell the difference between your natural strengths and strategic choices. • The top 3 reasons you might choose a brand archetype that’s different from your core archetype. • How intentionality in branding can transform your business and help you scale with clarity and impact. Plus, I share details about the upcoming Turning Archetypes Into Income Workshop and how you can dive deeper into your brand strategy through my Brand VIP Days! Ready to refine your message and build your movement? This episode is for you. Learn more about Turning Archetypes Into Income Workshop: https://www.ashleybrianaeve.com/archetypes-workshop **There is no personalized support with this offer.  For personalized brand building check out: https://www.ashleybrianaeve.com/brand-vip-days

Om Podcasten

Brand by Design is your blueprint for building a brand that can’t be ignored. Hosted by outlaw strategist Ashley Briana Eve, this is where rebel creators and entrepreneurs learn how to architect personal brands that don’t just survive — they dominate. From brand identity to visibility strategy, content creation to audience building, every episode is packed with real, actionable strategies (and no fluffy BS) to help you rise, lead, and cash in on your unique brilliance. If you’re ready to stop playing small and start building a brand by your design — you’re exactly where you need to be.