191 | How To Create A Differentiation Strategy (Process Steps & Examples)

Learn how to create a differentiation strategy for your brand with these easy-to-follow process steps and examples.  👉 Learn more: ⁠https://brandmasteracademy.com/brand-master-podcast/⁠  By the end of this episode, you’ll know how to create a differentiation strategy for your brand or your clients by using this step-by-step process guide. First, you’ll learn the difference between broad differentiation vs focused differentiation strategy before looking at each in more detail.  Then you’ll discover the broad differentiation strategy example from Whole Foods before you learn how to develop a differentiation strategy for the brands you’re building.  For more brand strategy resources and downloads visit ⁠https://brandmasteracademy.com/⁠

Om Podcasten

The Brand Master Podcast is a show dedicated to helping branding professionals and entrepreneurs to build brands using strategy, psychology, and creative thinking. Branding is far more than aesthetics. To build a brand that connects you need positioning, brand personality, a human persona and brand voice, communication and messaging frameworks, storytelling techniques. All of this and more are covered right here, through actionable tips, techniques, and systems. If you want to brand like a master, the brand master podcast will show you how. For more brand strategy resources visit www.brandmasteracademy.com