238 | STP Marketing Explained (Segmentation, Targeting & Positioning Examples)

Learn what the STP marketing model is with segmentation, targeting & positioning examples and as a brand case study.  👉 Learn more: https://brandmasteracademy.com/brand-master-podcast/ By the end of this video, you'll understand the STP marketing model and how it attracts new customers through segmentation, targeting and positioning,  First, we'll answer the question "What Is STP Marketing" with the three-step model of segmentation, targeting & positioning.  Next, you'll learn the benefits of the STP Marketing Model as well as the STP marketing steps framework to execute the process.  Finally, we'll look at an STP marketing case study with an example from the Tesla brand.  For more brand strategy resources and downloads visit https://brandmasteracademy.com/

Om Podcasten

The Brand Master Podcast is a show dedicated to helping branding professionals and entrepreneurs to build brands using strategy, psychology, and creative thinking. Branding is far more than aesthetics. To build a brand that connects you need positioning, brand personality, a human persona and brand voice, communication and messaging frameworks, storytelling techniques. All of this and more are covered right here, through actionable tips, techniques, and systems. If you want to brand like a master, the brand master podcast will show you how. For more brand strategy resources visit www.brandmasteracademy.com