Breakthrough Creative Means Breaking Things w/ Abby McBeth

Guess what? Your creative team has under a month to launch a radio station. With even more parameters around production and a severely decreased timeline. Your choices are to scream and quit — or rise to the occasion and make something absolutely unique that you and your team are rightly proud of. In this episode, I interview Abby McBeth, Associate Creative Director at Pandora, about creativity during our at-home cultural phenomenon. What we talked about: Abby’s agency/advertising career decisions Why we are all missing music right now Changes that COVID-19 has caused for creatives Find this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website.

Om Podcasten

Brand-side is a series of interviews with marketing, operations, and design leaders from the world’s best brands. Learn what life is like in-house vs agency-side, how big creative ideas come to life, and how to lead and nurture creative teams.Episodes will cover topics such as the in-housing movement, new brand and agency models, creative excellence, and emerging creative tech.