Finding Fans of CPG Brands w/ Kat Bethmann

Due to the pandemic, digital Marketing has become even more essential to Consumer Packaged Goods brands. Kat is a Marketing Communications Manager at Suja Juice; a brand that uses a High Pressure Process (HPP) to produce fresh and nutritious juices. Kat shares the following:What inspired her to pursue marketing communications. What it’s like to transition from a digital marketing agency to the Suja Juice brand.The Suja Juice background and how they nurture and grow their community.Check out the resources below for more information:kat@sujajuice.com https://www.linkedin.com/in/katwardellbhttps://www.sujajuice.com/@lovesujaCeltra’s websiteFind this interview and many more by subscribing to BRAND-SIDE on Spotify, Apple Podcasts, or our website. Listening on a desktop & can’t see the links? Just search for BRAND-SIDE in your favorite podcast player.

Om Podcasten

Brand-side is a series of interviews with marketing, operations, and design leaders from the world’s best brands. Learn what life is like in-house vs agency-side, how big creative ideas come to life, and how to lead and nurture creative teams.Episodes will cover topics such as the in-housing movement, new brand and agency models, creative excellence, and emerging creative tech.