How Madonna Badger Shaped DEI in Advertising

In advertising, image is everything. Yet in a world quickly getting onboard with DEI, only 0.1% of agencies are founded by women. Today, I had the opportunity to speak with Madonna Badger , Chief Creative Officer and Founder at Badger Agency, about her journey in changing advertising by recognizing shortcomings in DEI and reshaping conversations around unconscious bias. Join us as we discuss:Madonna’s journey through the advertising industryNavigating conversations on diversity in casting and hiringWhy brands are starting to see the value of DEI in their advertisingFind this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website.  

Om Podcasten

Brand-side is a series of interviews with marketing, operations, and design leaders from the world’s best brands. Learn what life is like in-house vs agency-side, how big creative ideas come to life, and how to lead and nurture creative teams.Episodes will cover topics such as the in-housing movement, new brand and agency models, creative excellence, and emerging creative tech.