Storytelling, Entertainment & Social Media With MacKenzie Green

People are visual beings. We see better than we hear. So how do you create compelling visual aids to explain your creative ideas?On this episode of Brand-Side, I talk with MacKenzie Green, an award-winning marketer and branded entertainment maverick who is currently the Social Media Director at BET+, a new streaming platform that focuses on black culture and stories.MacKenzie and I discussed:What innovation is and what it isn'tHow to approach diverse audiences in marketingTips for doing a personal audit to improve your craft as a marketerFind this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website. Listening on a desktop & can’t see the links? Just search for BRAND-SIDE in your favorite podcast player.

Om Podcasten

Brand-side is a series of interviews with marketing, operations, and design leaders from the world’s best brands. Learn what life is like in-house vs agency-side, how big creative ideas come to life, and how to lead and nurture creative teams.Episodes will cover topics such as the in-housing movement, new brand and agency models, creative excellence, and emerging creative tech.