The Serendipity of Discovery: What Zulily delivers is more than goods

With all the shifts in online shopping in the past few years, e-commerce and marketing is finally leveling up.Today’s guest Hafiz Huda, Executive Creative Director at Zulily, is one of those pioneers and leaders in not just storytelling, but curating a unique experience in this realm. With experiences in innovative narrative campaigns, partnerships and diversifying media, he shares some highlights and also what is coming-up next.We discuss:List shopping or chore shopping vs. an online discovery experienceRetail storytelling and the shop early modelShifts in E-commerce advertising and marketing

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Brand-side is a series of interviews with marketing, operations, and design leaders from the world’s best brands. Learn what life is like in-house vs agency-side, how big creative ideas come to life, and how to lead and nurture creative teams.Episodes will cover topics such as the in-housing movement, new brand and agency models, creative excellence, and emerging creative tech.