Why It Pays to Approach Campaigns w/ a Design Mindset with MullenLowe

The devil is in the details… It’s the little things that will make or break that big campaign you’re about to launch. If you want to make sure you nail these details, you need to approach it with a design mindset.That’s how João Paz, Head Of Design at MullenLowe US, has approached his maker space where he’s taking the attention to detail the design industry does for branding and applying it towards campaigns.And it’s paying off.In this episode, we discuss:How to approach a campaign with a detail-oriented design mindsetWhy brands fail to understand their real competition (Spoiler: It’s the internet)Why customers can see right through disingenuous causesFind this interview and many more by subscribing to BRAND-SIDE on Spotify, on Apple Podcasts, or on our website.

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Brand-side is a series of interviews with marketing, operations, and design leaders from the world’s best brands. Learn what life is like in-house vs agency-side, how big creative ideas come to life, and how to lead and nurture creative teams.Episodes will cover topics such as the in-housing movement, new brand and agency models, creative excellence, and emerging creative tech.