Calling Bullsh*t on Brand Love
Austin Franke is the founder of Woo Punch, a brand design consultancy rooted in the science of how brands grow. Austin is also the man behind brandingbullshit.com, a newsletter that exposes common branding, marketing, and advertising myths, and co-hosts The BS Show with Stef Hamerlinck on YouTube.In this episode of the podcast, Austin shares why the old notions of brand love are outdated. In keeping with the new format of the podcast, he delivers a 10-minute masterclass before being interviewed. A 10-minute masterclass about brand love The old notions of brand love that are outdatedWhy distinctiveness is not synonymous with differentiationThe reality and the evidence-based insights into how brands growwww.woopunch.combrandingbullshit.com Books mentioned:Building Distinctive Brand AssetsHow Brands Grow: What Marketers Don't KnowSeducing the Subconscious: The Psychology of Emotional Influence in Advertising Valuable Resources:Brand Tuned NewsletterBrand Tuned Training Courses