Differentiation with Sean D'Souza
In this episode, Sean D'Souza of Psychotactics discusses how small businesses should approach differentiation when selling their products and services. Sean is the author of The Brain Audit, and is a copywriter, cartoonist, and speaker. He is also the host of the three month vacation podcast. We discuss common challenges people have around differentiation, and how the biggest mistake people make is that they promote their company instead of talking about their products. We cover:How to position a product so it sticks to the consumers' mindsCommon challenges people have around how to differentiateMeasuring results through benchmarks Reasons for the high failure rate of small businessesLinkedin: Sean D'SouzaTwitter: @seandsouzaBook: The Brain Auditpsychotactics.comValuable Resources:Brand Tuned AccreditationBrand Tuned Newsletterwww.brandtuned.com