One Brand, One Brand Voice - How to Align Everyone in your Company with the One Brand Voice

In this episode, we discuss having one brand voice with Chris West, the founder of Verbal Identity. Chris is a specialist in helping brand leaders align their teams in one voice. He is also the author of Strong Language, the #1 best-selling book on Amazon in Language Communication.  We tackle the importance of having a great language and how this could create differentiation for brands. As we go through the podcast, we explore:The power of languageThree levels of languageHaving one brand voice for early-stage businessesVisual attracts, verbals engageAligning everyone in a company with a one brand voiceHow brand message resonatesLinkedin: Chris WestTwitter: @VerbIDBook: Strong Languageverbalidentity.comValuable Resources:Brand Tuned NewsletterBrand Tuned Training Courses

Om Podcasten

The Brand Tuned podcast explores the 'what and why of branding'. It's for founders, marketers, graphic designers, business advisers and lawyers in search of ideas to increase success. This often comes through better positioning, and understanding what customers want and need. Focusing on distinctiveness is about attending to intellectual property appropriately. Brand Tuned is hosted by Shireen Smith, author, marketer, IP lawyer, and business owner.