The 1st Sports Bra Was Made from Jockstraps

I am in SHOCK at how recently the sports bra was invented. It wasn’t until the 1970s. Why?! There was specific historical context I had NO idea about.   Laws passed that changed the lives of women born after FOREVER in America.  The big moment after was a phone call. Two sisters were venting and joking about a 1970s fad. The laughing turned into a serious situation.  You’ll be startled at how 3 women put together the first sports bra, who did NOT consider themselves athletes and had absolutely NO bra design or marketing experience. And how one 90 minute phone call changed everything.  So strap down your bosom to get ready for:    On a phone call, what joke between two sisters sparked this world boob phenomenon The 1972 law that is WHY girls finally got into school sports   In the first list of “requirements”, she wrote the REAL reason she wanted a sports bra but crossed it out and said “It felt like too much to ask” Why women didn’t like the “sports bras” original name How a costume designer with NO bra experience was the BEST possible support How they tested the bra (HYSTERICAL + involved boob studying) What surprising 90 minute call with a man took these women’s idea to the next level The company you know NOW, that owns that original sports bra titling The live TV moment in 1999 that the sports bra inventor said was a full circle beautiful I would be so honored for 2 minutes *if this resonated* if you’d PLEASE:  Share the episode and your feelings on it via Instagram *tag @allisonevelyn_* Post a review here so we can keep bringing more real, screw the fake fluff content For more about the podcast + episodes: 

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Brand with Bite is the meaty podcast that slashes vague advice & digs into the most shocking stories from history & A-list online entrepreneurs. Each episode reveals how YOU can boldly build a recognized business with obsessed, puppy-like fans. Instead of overwhelming fluff, you’ll lap up decisive, proven methods that have stood the test of time - and still drive the most successful online brands’ visuals, language, naming, messaging and business models today. So, put in your earbuds & take out your claws, fierce cat. Let’s dive into savvy, sometimes scrappy strategies - you can sink your teeth into. THE 2 TYPES OF EPISODES: -HARD HITTING INTERVIEWS WITH A-LISTERS: In these entrepreneur chats, we skip the origin story and get straight into “Tell me how you…” questions -BITE SIZE EPISODES - UNTOLD STORIES FROM HISTORY: Listen in on tales that weren't in history class for shocking approaches to branding you don’t get in the online Insta world.