34: Applying your brand across the entire customer journey
When we think about branding, we often think about websites, Instagram and logos, but branding is about so much more than that. Branding is about ALL of the experiences that someone has with your business and how they come together to create your brand’s reputation. To make those experiences as positive as possible, I’m giving you a handy step-by-step guide to applying your brand across your entire customer journey so that every interaction is on-brand, intentional and leaves people feeling amazing!