38: Choosing the right content platforms | grow your brand’s social media presence without the overwhelm
When it comes to social media, it can feel like there’s a lot of pressure to be on all the platforms all the time. Not only is that really overwhelming, it’s also not a good use of your time and resources! The most effective way to build your brand’s social media presence is to have a really strong presence on one or two of the perfect places where your customers and clients are hanging out. Let’s talk about which platforms you can choose from and how to decide which are the ones for you.