71: Lucy Mutimer on rebranding your business, getting your first clients, and the advantage of not niching down.
This week on the Brand Your Passion Podcast, I talk to illustrator and game developer, Lucy Mutimer. Lucy is from Melbourne Australia. Her life, as she says, has a killer soundtrack and too much caffeine. She has made art for many places including Lumi Interactive, Vectorstorm, and Normal Wholesome. In this amazing episode, we talk about how to get clients early in your career, learning from others to build a brand that works, translating who you are as a person into an authentic brand, how Lucy rebranded her business, the advantage of NOT niching down and so much more.