EP 146 - The Photo Strategy That Converts: Why Annual Photoshoots are a Non-Negotiable for Online Business Owners

Professional photos aren't just about looking polished - they're about making more money in your business. As the founder of a seven-figure design agency, I've watched countless entrepreneurs try to cut corners with iPhone selfies and basic stock photos. While everyone's focused on creating reels and short-form content, they're missing a crucial truth: strategic brand photography is what separates six-figure businesses from seven-figure ones. Think about it: Skims doesn't use the same five photos all year, even though they're selling the same products. Beyoncé didn't announce Cowboy Carter with Renaissance photos. Your visual strategy needs to evolve with your business growth, and that means investing in professional photography that aligns with your current positioning, not who you were two years ago. In this episode, I break down exactly why professional photos matter more than ever in 2025, how often you should be updating them, and how to make them work harder for your marketing. Whether you're launching new offers or repositioning your brand, you'll learn how to use strategic photography to attract premium clients and double your launch revenue. In today's episode, we're chatting about: • Why DIY photos are costing you high-ticket clients (even if your content is great) • How to make one photoshoot work for multiple marketing campaigns • The crucial difference between basic brand photos and strategic visual assets • Why your old photos might be sending the wrong message to potential clients • How to plan a photoshoot that actually drives sales and conversions   Ready to be the only option in your niche? Join The No Competition Training: a free masterclass on the photoshoot, website and content strategy you need to increase your business revenue and reputation this year. Sign up now: https://highflierpowerhouse.com/free-masterclass   (Don’t publish this Evergreen yet) Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience   Want to never have to touch Canva again and get sales and marketing assets designed for you? Design on Demand is our monthly retainer that elevates the way you market your brand online. From social media graphics, to workbooks to launch assets, you can delegate any design task you need. Become our retainer client: https://highflierpowerhouse.com/retainer   

Om Podcasten

You’ve heard of selling and marketing your way to business growth but it’s time to increase your revenue with what really matters: having a brand that gets attention. Brand Your Way to A Million is a podcast hosted by Jasmine Haitalani: immigrant, creative director and founder of 7 figure design agency Highflier Powerhouse. On the podcast, she discusses marketing strategies for entrepreneurs that help them expand their creativity, and shares her insights and hot takes on the latest industry trends so you can go from follower to a leader that’s setting the standard and making a million with your brand in your own way. You will also listen to her sharing stories and starting bold (and tough) conversations with some of the best innovators in the industry so you can take some notes and feel inspired to make changes, become a respected brand, and increase your sales. In a space that’s constantly evolving, creating new trends and chasing algorithms, this podcast is meant to help you develop the skill of building a brand that’s always top of mind, demanding attention, creating connections and generating sales. Whether you’re a starting founder, rising entrepreneur, wanting to be more creative or just looking for hot gossip and rants, this show is for you. Jasmine has been part of a brand marketing team for a billion dollar brand and has helped service-based entrepreneurs create millions of dollars in revenue with the power of branding. She values becoming a respected brand worth millions of dollars by setting the bar high for branding like you do with your revenue goals. Learn more about her here: https://highflierpowerhouse.com/