EP 166 - Trusting the Process, Finding Your Name, and Building a $10M Vision with Dielle Charon

Your brand isn't just about pretty colors and a new website. It's the foundation for your next million-dollar evolution. In this conversation with Dielle Charon, founder of The 23%, we take you behind the scenes of her complete business transformation from personal brand to community-focused powerhouse. Dielle knew she wanted more depth, more community focus, and a brand that could support her vision of creating a $10 million company. What she didn't expect was how the rebrand process itself would transform her identity as a business owner. Rather than micromanaging creative decisions, she trusted the process. She allowed Highflier Powerhouse to translate her business goals into strategic design choices. From the brand new business name to a new color palette, every element was intentionally crafted to support her future growth. The rebrand culminated in an emotional reveal at her live event, where clients opened gift boxes containing the new brand name - The 23%, representing the percentage of businesses owned by women of color. This strategic shift has already enabled Dielle to launch a membership, plan her first summit, create a merchandise shop, and set a billion-dollar client sales goal. As she puts it, "I have a completely different business now, and that's exactly what I wanted." Prefer to read the full blog? Check it out here!  In today's episode, we're chatting about: • Why Dielle chose to completely transform her brand after three million-dollar years • The identity exercises that happen throughout the rebrand process • How to build audience buy-in by revealing your rebrand strategically • The surprising discovery that Dielle's clients had generated over $35 million in sales • Why visionary leadership isn't about micromanaging creative decisions Connect with me:  Website Join our email list! Instagram Pinterest Ready to become the only option in your niche for your buyers? Join me for Become The Only Option Masterclass where we breaks down the photoshoot, website, and content strategy you need to increase your revenue and become the brand your leads don’t second-guess buying from. Sign up for free. Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience  

Om Podcasten

You’ve heard of selling and marketing your way to business growth but it’s time to increase your revenue with what really matters: having a brand that gets attention. Brand Your Way to A Million is a podcast hosted by Jasmine Haitalani: immigrant, creative director and founder of 7 figure design agency Highflier Powerhouse. On the podcast, she discusses marketing strategies for entrepreneurs that help them expand their creativity, and shares her insights and hot takes on the latest industry trends so you can go from follower to a leader that’s setting the standard and making a million with your brand in your own way. You will also listen to her sharing stories and starting bold (and tough) conversations with some of the best innovators in the industry so you can take some notes and feel inspired to make changes, become a respected brand, and increase your sales. In a space that’s constantly evolving, creating new trends and chasing algorithms, this podcast is meant to help you develop the skill of building a brand that’s always top of mind, demanding attention, creating connections and generating sales. Whether you’re a starting founder, rising entrepreneur, wanting to be more creative or just looking for hot gossip and rants, this show is for you. Jasmine has been part of a brand marketing team for a billion dollar brand and has helped service-based entrepreneurs create millions of dollars in revenue with the power of branding. She values becoming a respected brand worth millions of dollars by setting the bar high for branding like you do with your revenue goals. Learn more about her here: https://highflierpowerhouse.com/