EP 169 - The Identity Crisis That Led to My Best Launch Yet: Rebranding with Ceels Lockley

Your business might be growing! But if your brand isn't growing with you, you're leaving money on the table. In this conversation with Ceels Lockley, offer strategist and business mentor for female and non-binary service providers, we dive deep into her complete rebrand transformation. She went from a safe, neutral brand that felt like "a bit of a front" to a bold, festival-themed identity that perfectly captures who she really is.  The journey wasn't without challenges. Ceels experienced what she calls a "full-on identity crisis" during the four-month rebrand process. She experienced a complete disconnect from her current brand while waiting for the new one to come to life. But this discomfort became the catalyst for elevating everything in her business. She overhauled her offers and raised her prices to match her new premium positioning. The results speak for themselves: her first launch with the new brand became her most successful yet, and she's since been able to create new offers in just days rather than weeks. By switching from a patchwork approach to a comprehensive rebrand, Seals gained not just beautiful visuals, but a strategic foundation that works as her 24/7 salesperson and supports her goal of helping service providers stop undercharging for their expertise. Check out the full blog HERE. In today's episode, we're chatting about: • Why "patch-up jobs" with design eventually stop working as your business grows • How to navigate the identity crisis that often comes during a rebrand process • The difference between DIY branding and strategic brand positioning • Why comprehensive rebrands outperform piecemeal creative solutions • How the right brand foundation makes creating new offers exponentially easier Connect with Ceels:  Website  Sold Out Offers Podcast  Instagram  Connect with me:  Website Join our email list! Instagram Pinterest  Ready to become the only option in your niche for your buyers? Join me for Become The Only Option Masterclass where we breaks down the photoshoot, website, and content strategy you need to increase your revenue and become the brand your leads don’t second-guess buying from. Sign up for free. Get creative support to turn your content into sales before, during and after your launches. From content classes to learn new campaign marketing skills, to custom designed assets completely done for you, we’ve thought of it all inside Sales Studio. Join today: https://highflierpowerhouse.com/retainer  Get the photoshoot, website, and content strategy you need to increase your business revenue and reputation. Apply for The Rebrand Experience https://highflierpowerhouse.com/rebrand-experience  

Om Podcasten

You’ve heard of selling and marketing your way to business growth but it’s time to increase your revenue with what really matters: having a brand that gets attention. Brand Your Way to A Million is a podcast hosted by Jasmine Haitalani: immigrant, creative director and founder of 7 figure design agency Highflier Powerhouse. On the podcast, she discusses marketing strategies for entrepreneurs that help them expand their creativity, and shares her insights and hot takes on the latest industry trends so you can go from follower to a leader that’s setting the standard and making a million with your brand in your own way. You will also listen to her sharing stories and starting bold (and tough) conversations with some of the best innovators in the industry so you can take some notes and feel inspired to make changes, become a respected brand, and increase your sales. In a space that’s constantly evolving, creating new trends and chasing algorithms, this podcast is meant to help you develop the skill of building a brand that’s always top of mind, demanding attention, creating connections and generating sales. Whether you’re a starting founder, rising entrepreneur, wanting to be more creative or just looking for hot gossip and rants, this show is for you. Jasmine has been part of a brand marketing team for a billion dollar brand and has helped service-based entrepreneurs create millions of dollars in revenue with the power of branding. She values becoming a respected brand worth millions of dollars by setting the bar high for branding like you do with your revenue goals. Learn more about her here: https://highflierpowerhouse.com/